develop creative confidence

advanced diploma of styling and design coordination  NTIS No. 90907NSW

duration: 4 semesters full-time

Styling governs the look, feel, appeal or ambience of a visually orientated experience that is specifically designed for a target audience. Styling involves making choices and decisions about colour, texture, line, shape, lighting, mood, atmosphere, sound and environment and could apply to a particular magazine, a specially staged event, a specialist exhibition, show, expo or festival. It requires the creative and astute selection and on-time on-budget presentation of all aspects of the star attraction or feature event. Typically, stylists work in the public relations, publication, media, events or retail fields where they carry significant responsibility for achieving and maintaining high standard visual quality, consistency and presentation for displays, events, personalities, publications, photography, television or film.

Stylists develop and implement total concept styling and creative direction decisions designed to present the topic, personality or event to best advantage within a very particular cultural frame of reference. Styling often involves working closely with other professionals and specialists in beauty, fashion, interiors, promotions, home wares, catering and hospitality, travel and tourism, entertainment, media, technology and logistics to name just a few.

Students of styling and design coordination require creative confidence, good interpersonal and problem-solving skills to successfully achieve the desired creative vision. This course is unique to Whitehouse in providing students with an environment and opportunity to develop the creative scope, breadth of style-related knowledge and skills required to ply their expertise across a very wide range of industry contexts from print to performance and from retail to resorts.

The Advanced Diploma of Styling and Design Coordination prepares you to work in a professional capacity where design and styling are employed to facilitate organisational outcomes in small, medium and large-scale commercial scenarios.

The focus is on creating and coordinating innovative concepts for live and staged events, photo shoots, magazines and other media publicity.

As you progress in your learning, you will develop design coordination and visualisation skills across a range of media and contexts, in conjunction with an understanding of applied consumer psychology, market segmentation and research methods.

The assessment methods used in the program are engaging and complementary, including practical and written assignments, portfolio preparation, critiques, presentations, practical and written examinations, exhibitions, role-play and simulation.

On successful completion, you will graduate with the essential range of creative understanding, industry knowledge and quality skills required to actively pursue your design ambitions both locally and overseas.

stage 1

Whitehouse programs are 'hands on' from day one. At the start of the program, you will be introduced to the fundamental principles and practices of styling, design and design coordination.

Learning throughout Stage 1 develops from a strong foundation through subjects such as Design Throughout History, Cultural History and Colour Theory and Applications.

This is complemented by increasing emphasis on practical outcomes in subjects that provide Understanding of Style and Taste, and introduce Merchandising and Design, Copy Writing and Editing, Text Based Design and Total Concept Styling.

semester 1 subjects:

• Understanding Style and Taste
• Merchandising and Design
• Introductory Design
• Introduction to Drawing for Design
• Colour Theory and Applications
• Design Throughout History
• Industry Orientation

semester 2 subjects:

• Total Concept Styling
• Text Based Design
• Copy Writing and Editing
• Design Layout and Prepress
• Colour and Design
• Drawing and Media
• Design Computing Fundamentals
• Professional Practice Fundamentals
• Cultural History 1
• Vocational Work Experience (optional)

stage 2

In Stage 2 of the program, you will be expected to demonstrate increasing sophistication and technical competence in styling for a variety of live and staged events, festivals and performances.

This requires both creative and logistical coordination of image and identity development, concept planning, presentation and commercial publicity applications across a wide range of media.

The development of customised project management, marketing and business communication skills supports students while progressively developing digital design and computer visualisation competencies.

The emphasis in the second stage is on professional practice in a variety of contexts - for example, working with others or freelancing. The general business skills you develop in these semesters will complement your professional design abilities in Creative Direction, Design Coordination and Trend Prediction.

You willl also participate in two industry placements where you apply your learning in a practical workplace context and begin to establish your design industry network.

At the successful completion of the program, you will step out to the workforce with an extensive design portfolio, quality skills and industry experience that demonstrate your creative and practical capabilities and professionalism to potential employers, locally and overseas.

semester 3 subjects:

• Styling and Identity
• Publication Design
• Market Research
• Computer Based Presentation
• Rendering Objects in Context
• Computer Illustration 1
• Applied Professional Practice
• Business Communications
• Cultural History 2
• Industry Placement 1

semester 4 subjects:

• Design Coordination
• Creative Direction: Still Imaging
• Promotional Design
• Trend Prediction
• Computer Illustration 2
• Project Management
• Computer Project Management
• Industry Placement 2

 

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