Gallery & Events

Posted 1 Mar 2016

Peter Alexander, The Secrets to Building a Fashion Brand

, Peter Alexander

From humble mail order and wholesale beginnings at his mothers dining room table, Peter shared with Whitehouse students how to keep up in today’s fast paced fashion industry, the importance of social media and how to hedge your bets by always having a plan b. All of this combined with passion and the willingness to take negative feedback onboard has successfully lead the Peter Alexander brand to 97 stores throughout Australia and New Zealand.


Whitehouse students also got a glimpse into the reality behind building a brand from scratch and how to keep up with a social media generation. If there is one thing Peter is adamant on it’s productivity, stating that it’s not always the amount of hours you work everyday, but what you do with those hours that counts.