Whitehouse at Salone del Mobile: Connecting Students to Global Design Leaders
Each year, the world’s most influential designers, brands, and creative thinkers descend on Milan for Salone del Mobile and Brera Design Week, and Whitehouse Institute of Design, Australia is there. By attending the world’s largest design fair, we ensure our students remain connected to the very forefront of global design innovation.
Why Milan Matters
Salone del Mobile is not just a furniture fair, it is the beating heart of international design. From the latest in lighting design at Bocci’s Villa to timeless furniture statements at Edra, Milan showcases the future of interiors, product design, and creative direction. By being present in this global hub, Whitehouse strengthens its commitment to offering students industry-relevant education informed by real-world innovation.
Global Inspiration, Local Relevance
Our relationship with SPACE Furniture in Australia connect Whitehouse students directly to these global icons. SPACE represents design houses like Edra and Bocci, bringing their collections and philosophies to the Australian market. This link allows Whitehouse to translate international design trends into meaningful teaching projects within our Interior Design and Creative Direction specialisations. Students don’t just study theory, they engage with the same ideas, materials, and design language shaping Milan, Paris, and New York.
Learning to Design for Legacy
Milan reminds us that the most successful designs are not trend-driven, but timeless. Edra’s masterful blend of craft and innovation, and Bocci’s boundary-pushing explorations of form and light, exemplify how designers create pieces that last for generations. At Whitehouse, we embed this philosophy into our teaching:
- Encouraging students to design with longevity and purpose rather than chasing fleeting trends.
- Exploring material innovation and sustainability as essential to timelessness.
- Teaching the balance between artistry and functionality, the hallmark of truly enduring design.
Keeping Whitehouse Industry-Relevant
By engaging directly with global design leaders in Milan, Whitehouse ensures that our courses remain at the intersection of education and industry practice. This global outlook, combined with our strong Australian partnerships, gives our students the unique opportunity to work at a luxury level while staying connected to international conversations in design.
For Whitehouse, Milan is more than a destination, it’s a reminder that we are part of a global design community. Our role is to prepare students not just to participate in that community, but to lead it.